Nerolac is a large paints and finishes manufacturer based in India. Over decades, Nerolac has become ingrained in Indian culture. But over time, the company faced stiff competition from international brands, and led to a drop in market share, and an eventual buy-out by a larger Japanese paint brand.

In 2020, Nerolac would be celebrating it’s 100th anniversary, and sought to revamp its image, and trusted Interbrand Mumbai with the same. A large part of the rebrand included the development of a new Experience Center, to showcase the brand’s offerings, as well as new developments, technology and initiatives. The brand’s offerings ranged from finishes for the home to industrial paints and finishes and everything in between.

The experience center had to cater to a range of different customer profiles. These included painters (for training camps), investors, customers, and staff. The space had to accommodate a range of different activities, grow and evolve as the company entered its second century, but still showcase the heart of the brand.