Aspect Design
Updating the brand identity for a
multi-disciplinary architecture and design firm
2020
Branding
About
Aspect Design is a multidisciplinary architecture and design firm based in Mumbai. I've known the team for years and joined them in an official capacity during the pandemic. It was a time to reflect and revaluate the goals and the future of the company. This led to the creation of a new brand identity, a revamped website and a full range of collaterals.
Logo
The logo mark was a simple word-mark, based on the brand name set in Trade Gothic.
The “T” was modified to provide an architectural twist, to reference the work Aspect does.
Collaterals
A range of collaterals were designed to match the new identity, from business cards to invoices, proposal formats, and architectural drawing sheets.
Stationery
Business Cards
Invoice Sheet
Proposal Template
Technical Drawing Sheet
Website
The website was updated as well, to fall in line with the new identity and brand guidelines.
Home
About
Work
Cases
Team
Contact
Brand Book
Finally, I compiled the new branding guidelines into a small brand book
2024 Update
By 2024, Aspect had grown, with a much larger team, a wider range of offerings and a strong portfolio of clients and projects. To align with the growing company, I redesigned the website, and modified the strategy and content.
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Work
Case Study
Services
About